In the January Issue:
The definition of a “mompreneur” is a female business owner who is balancing the role of mom and the role of entrepreneur.
I have my own definition: a superhero (of any gender) who is raising the next generation while serving others through their business.
Traditional business and marketing strategies, though, don’t necessarily take into consideration the need to balance everything it takes to run your business with your other priorities of raising your Littles. Here are 5 tips to help grow your business - even if you only have naptime to work.
Make your offers work for you
Just because other entrepreneurs structure their offers a certain way, doesn’t mean you have to. It’s acceptable (in fact, I highly encourage it) for you to prioritize your strengths and your schedule. For example, if hosting an hour-long live Q&A session each week is stressful, then think outside of the box, and find a way that does work for you.
Don’t be afraid to adopt an attitude of asynchronicity. You can still create a meaningful and impactful experience for your clients without having to be “live” with them 24/7.
Focus on the big gains
When choosing which tasks to focus your precious time and energy on, prioritize those things that will get you the most gain. If you find that networking on social media only gets you a small handful of leads each week, try other lead generation strategies, like participating in bundles or freebie swaps with other entrepreneurs.
Pay attention to the data - what is the return on your time/energy/money investment for your main tasks? Don’t get caught up doing menial busywork that isn’t netting big results. Give yourself permission to drop the things that aren’t helping you make big gains.
Create a Simplified Lifestyle
What are some of the little things that annoy you on a daily basis? They might even be seemingly insignificant things that you don’t even realize are adding to your frustration level and depleting your energy. Maybe it’s never having your favorite chapstick on hand in your office, or having to wash and prep vegetables (personally, one of my least favorite tasks…).
Once you are aware of these little things, how can you start to eliminate them - or at least make them easier? You could buy an extra chapstick just for your office, or pre-prepped veggies, for example.
Focus on the MVP
And by MVP, I mean your minimally viable product. Whenever you’re creating something new, whether it’s refreshing your website or launching a new product or service, try not to get caught up in making it “perfect.” Perfection is unattainable - what seems perfect to you now probably won’t seem perfect six months from now.
Instead, focus on what problem it solves and what key features you need to solve that problem. Once you have those features in place, launch it! You can then get real-world feedback and improve upon it from there.
Be Authentic
The secret to success isn’t a well-crafted content strategy or a shiny new course or program - it’s being able to be authentically you. You can have the best marketing plan in the world, but if you don’t have confidence in yourself and what you are offering, then you’ll never achieve the kind of success you’re striving for.
When all is said and done, the most important thing to remember is this: you can do anything… but you can’t do everything all at once. Remember to show yourself a bit of grace, and focus on your next right step, and you’ll quickly find yourself on the path to success.
She is also a certified life coach, international best-selling author, co-host of the Marketing Like a Mother podcast, and co-founder of the Like a Mother Movement.
