ONE STEP EMPIRE PODCAST

Episode 5 Season 4

Jennifer Lopez, the secret of smart collaboration, and the "super niche"

What’s the secret to making your product the one your buyers HAVE to have, even when there are literally thousands of other choices?

What would make some of the biggest names in entertainment (ahem Jennifer Lopez for example) want to wear your product, when you have spent little on advertising and don’t have any type of “In” in the industry?

A really specific niche, and some smart collaboration is the secret.

You hear a lot about niching down and getting really specific about who your customers are, but in a crowded market with lots of competitors, it’s the absolute key to success.

We’ve got some incredible tips for every type of business today on the show. Tasha is with us, owner of Rhythm Jewellery, who went from unknown in the dance world, to THE jewelry designer for the biggest names. She knows how to niche, and how to get in front of the big names, who have big audiences, and she’s sharing her secrets with us today!

Connect with Tasha HERE

Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE

Join us each week as we discuss topics to help women entrepreneurs start, grow, and scale their business empires, with the growth program women actually have time for.

The ONE STEP program.

Season Two and Three builds on the foundation from Season One, by featuring guest experts each week to help you build your business and bootstrap your empire, on a budget.

Stick with us and week by week, step by step, you will make progress you never dreamed possible. Marketing, planning, finance, strategy, networking, social media and every corner of your business that you never have time to really dig into, we'll be covering little by little, week by week.

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We are here to connect, encourage, and elevate each other, as we build the businesses and lives of our dreams, for ourselves and for our families.

Kristy Carruthers

Founder of SHEcorporated

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