In the July Issue:

“To sell is human.” In fact, all of us are selling all of the time. You might be thinking, “No, not me. I’m terrible at sales.” But the truth is, you are selling all of the time, even if you don’t know it. 

Think about it like this. Parents are regularly selling their kids on eating their broccoli. Partners are selling their spouses on who should do a certain household chore. Employees are selling their bosses on ideas, promotions, and the like. And friends are constantly dishing on what’s the best Netflix series to binge next. So, if you’ve ever raved to a friend about a movie, or a new lipgloss, or a parenting hack that they “just have to check out”, you’ve been selling.

Yet selling is often one of the most challenging, squirm inducing tasks for entrepreneurs. 

How do I know? This used to be me! I was petrified of selling. 

And I’ve worked with so many entrepreneurs over the years, at every stage of experience, that shy away from mastering the art of sales in an effort to “not be sales-y!”

Part of the problem is that many business owners are being taught old world selling strategies that are starting to wear thin in the digital age. 

People are tired (and resistant) to having their objections “handled”, and absolutely nobody has patience for pushy, spammy tactics any longer. 

Plus, the way that we buy has evolved dramatically with social media and other technology advances. 

It’s time to flip the sales script and step into a new paradigm of selling!

When I look back to when I opened my first brick-and-mortar business, I now see that my experience is all too common. 

I had a white hot business idea that I was passionate about, knew would help people, and the market wanted. I had dumped multiple six figures into getting my brick-and-mortar business up and running, working myself to the bone to get our doors open. Then once our doors were opened I was ecstatic, seeing people pour through the doors (my marketing was working!). Only to realize that once people made it through my doors, that I would need to “close the deal.” The horror! 

I didn’t want to come off as “sales-y” or “pushy”. I was petrified of someone feeling “pressure to buy.” I had all these stories running through my head about who I would be if I sold people on my service. It was a nightmare! I knew I needed to sell. But I told myself I “didn’t know how.” And more importantly I didn’t really want to sell! 

And maybe you’ve been there too.

You know your product or service could literally change someone’s life, and yet you struggle to close sales calls. Or you avoid asking for the sale all together, hoping instead people will just magically click your link.

What I didn’t realize then was that I had it ALL wrong!

Sales is not something you do TO people. It is something you do FOR people.

Zig Ziglar says it like this; “If you believe your product or service can fulfill a true need, it’s your moral obligation to sell it."

The people who were walking through my doors all those years ago were ready for a change, desperate for a solution, and just waiting for someone to show them that a different outcome was possible for them.

By some miracle, I stumbled my way through that experience to create success. It was so painful at first, when it didn’t have to be - if I would have known then what I know now. 

1. Sales is one of the highest forms of love and service you can extend to someone.

If you’re anything like me, I’m sure you started your business because you have an amazing product, service, or program that can really and truly help people. 

Lean into that truth! Let this care and service anchor you as you transform not only how you feel about selling, but also how you sell. 

People can tell when you really care and when you are just in it for yourself. Make it ALL about them, and you’ll start closing like crazy! 

2. Stop trying to “Overcome Objections”!

I realize this probably flies in the face of everything you’ve been taught about sales, if you’ve ever taken any sort of sales training. But hang with me.

First of all, this methodology is hyper-masculine, and for most women it just feels really ill-fitting and awkward to do.

Second, nowadays, most people know this is coming, so they “armor up” early and often, which means they’re not hearing most of what you are saying anyways.

So you might be asking, “Well, what do I do instead?”

Shift beliefs.

Listen to your future client to hear what beliefs about themselves are coming up as they tell you their “objections”.

Welcome their questions as the tiny gifts that help you ignite transformation inside of them. Because here’s the truth, for most people their “objections” are really just silent pleas for help. They want your thing. They just need help seeing that they are worthy of investing the time/money/energy.

3. Lead from Transformation.

Your goal is to help your future client bridge the gap that they have. Part of how you do this is by empowering them to become the hero of their own story.

You don’t want to be the white knight coming in to save your client! You want to position yourself as the squire, providing the right tool and the right time, to help them slay their dragons and achieve their dream life. 

This will give your clients better results, and it usually turns them into raving fans who will send referrals your way.

4. Propose!

Invite them into the future you see with them, but detach from the answer.

Your job is to paint the picture of what their future could look like, with you and your product/service, and then extend the invitation. Their job is to choose whether or not they step into that future.

Lynette Esperanza Robinson is a certified master life coach, certified elite speaker, highly sought-after podcast guest, serial entrepreneur, and business coach. She is an expert at drawing the gold out of people to help them flourish in their lives and businesses.

Lynette has had the opportunity to work with high-performing entrepreneurs at every stage of their businesses across multiple different industries, including health and wellness, music, coaching, and e-commerce. Her high-level knowledge of each sector, combined with her genuine desire to support others to step into the best version of themselves, has helped her clients achieve truly groundbreaking results.

Lynette’s clients have been able to 10x and sometimes even 12x their sales to dramatically increase their income and impact, using Lynette’s potent combination of science-backed mindset coaching with customized sequencing and powerful strategies.

Find Lynette HERE