Home Meet Kristy Blog

In the August Issue:

Imagine that each of us is starring in our own reality show. Is your company a part of the show, or just a commercial?  

When you develop a brand story that focuses on your customer's reality, you cultivate trust, and establish yourself as the ideal solution to their problem.  

However, if your marketing focuses on your business and what it offers, it's just a commercial; and there aren't many commercial enthusiasts in the world. 

Why Brand Storytelling Matters 
 
Brand stories quickly convey to our customers who we are, what we can do for them, and why they should care. It's your elevator pitch, and the foundation of your business.
Are you willing to give up the spotlight? If you do, your opportunities for success are endless. 
 
You heard that right, you need to be ready to give up the spotlight. Like many entrepreneurs do, I developed my brand voice to establish my authority and feature my services.
Yet, once I discovered Brand Storytelling, I questioned my approach. I wanted to be in the show, not the commercials!
 
I began my quest to develop a new brand story. The goal was to incorporate my new client-focused brand story into every page on my website. I applied it to every service I offered and revamped my marketing campaign. 
 
It was the key that changed everything.
 

How To Become A Badass Brand Storyteller 

 

 Learning how to adapt your company's story to resonate with your reader will change the course of your business. Here is a method to help you discover yours. 

 

Build Your Case 

Help your reader visualize the success they'll experience with your company by identifying 4-7 examples of what that will look like. Now describe 4-7 failures that your solution helps them avoid.  

Brand Storytelling For The Win 

Redirecting your company's story will undoubtedly lead to growth and better client relationships. You'll notice faster conversions and more activity in your sales funnel. Brand storytelling is how to reach the next chapter of your success story.  

Time to start writing! 

Give Your Hero A Voice

Start by identifying your hero, and the main problem that your offer solves. Take it one step further and ask yourself what their underlying need is, and to really get to the nitty-gritty, ask yourself why these two problems are just plain wrong. Every great story needs a villain, so make sure to include one.

Take a Nespresso coffee machine. The villain of their hero's story is coffee machines that make lousy coffee. Their external problem is that they want better-tasting coffee. Still, their internal problem is that they want their coffee machine to make them feel sophisticated. The philosophical problem? They shouldn't have to be a barista to make gourmet coffee at home.

 

Empathize and Guide

Speak to their underlying needs to position yourself as a trusted guide, that they want to follow on their sales journey. Add authority to your empathy statement by sharing your Unique Selling Proposition.

 

Lead The Way

Now that your future client is ready to walk with you, lead them to your solution with 3-4 clear and actionable steps. For motivation, explore 3-4 positive results of taking those steps.

Get your FREE subscription and have every issue delivered right to your inbox!