ONE STEP EMPIRE PODCAST

Episode 28 Season 3

Creating loyal fans and community for your customers. Simple steps with big rewards.

Community and loyalty are often the foundation of the world’s most successful companies. Look at Apple, Nike, and Red Bull as just a few examples. While clever marketing and great products are certainly important, the unseen powerhouse driving these companies is community and loyalty.

Think of that little restaurant or café in your neighborhood, that doesn’t even have a Facebook page – they don’t have a clue how to market, but they have an incredibly loyal following and a line up around the corner every day.

No matter what your business is, online or offline, beauty products or business to business, one of the biggest keys to success is creating loyal fans and community for your customers.

Erin Woodward is with us today talking about how she built a community and a company with The Gloss Book Club, that started as a way to find herself some friends in a strange city, and has become an international endeavour with 150,000 members in 15 countries.

She drops some gold on building loyalty through consistency and how to connect with your target market no matter where they are.

Ready to create a business that propels itself through its community?

Website: www.theglossbookclub.com
Social Media Links: @theglossbookclub

Get a free pass to the book club by connecting with Erin HERE

Make sure you visit us at SHEcorporated.com for any downloads we mention in the podcast. You can also join our community HERE

Join us each week as we discuss topics to help women entrepreneurs start, grow, and scale their business empires, with the growth program women actually have time for.

The ONE STEP program.

Season Two and Three builds on the foundation from Season One, by featuring guest experts each week to help you build your business and bootstrap your empire, on a budget.

Stick with us and week by week, step by step, you will make progress you never dreamed possible. Marketing, planning, finance, strategy, networking, social media and every corner of your business that you never have time to really dig into, we'll be covering little by little, week by week.

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We are here to connect, encourage, and elevate each other, as we build the businesses and lives of our dreams, for ourselves and for our families.

Kristy Carruthers

Founder of SHEcorporated

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