In the November Issue:

In a world where more women are starting businesses, standing in their power, raising their hand, and taking up space, we celebrate their courage, and applaud their strength. As incredible as that is, do you ever find yourself saying sorry, or over-apologizing even in situations where no apology is warranted? 

Excessive apologizing has the potential to sabotage your business. A few common examples of what it can look like are:

• Allowing people to speak over you.
• Refusing to take up space in meetings with clients or collaborators.
• Saying sorry when someone has interrupted you or spoken to you inappropriately.
• Apologizing for having office hours and boundaries.

Over-apologizing is symptomatic of low self-esteem, people pleasing tendencies, and fear of conflict. It has the potential to completely destroy your success in life, love, and, of course, business.

Let’s talk about three ways you can stop apologizing and attract your dream clients by improving your self-esteem. 

Track your “sorrys” - self-awareness is critical to your success.

Clarity is queen, and by paying attention to your behavior you can identify what’s happening and what needs to change. All too often, women start their own businesses with an intention to create time freedom, amongst other things, and yet, many women find themselves not experiencing time freedom at all. Instead, they are saying yes to things that they really don’t want to do. 

Research has proven that the more someone apologizes without merit, the more it impacts how others view them. Nobody wants to do business with a woman who is constantly saying sorry; it’s a low energy and exudes insecurity.

You can build an incredible business based on your values and desires when you know who you are, what you want, and of course, what you bring to the table. You started your business for a reason, and no matter what season of success you are in, you can evaluate and adjust accordingly.

Pro-tip:

Keep track of how many times you catch yourself saying sorry in a 48 hour period and assess accordingly.

Be intentional with your words and posture - communication is key to a successful business.

How do you show up for meetings, zoom calls, or networking events? Do you walk into the room with confidence, dressed as your best self, or do you slouch, head down, and timidly stand in the corner, hoping no one sees you?

You are speaking volumes about who you are, and how you feel about yourself, through your body language, without saying a word. Whether you are dealing with a salty client, or sorting through an agreement with a new collaborator, you are telling them how to treat you. Asserting yourself through your body language is all about walking into a meeting, or logging on zoom, ready to go, looking the part of the woman you want to be respected as, and holding your head high, listening, and sure of yourself. If you have your head down, or avoid eye contact, it demonstrates a low self-esteem and will actually repel any clients, collaborators, or opportunities you say you want. 

There is as much power in your words, too. Saying sorry when someone tries to speak before you have finished your sentence, is viewed as weak in this day and age. No one wants to be doing business with a woman they don’t respect or trust. 

Establish boundaries and implement them.

When is the last time you took inventory of your calendar? Do you often over schedule calls in a day, because you fear saying no at the risk of losing a potential client? Do you over-extend yourself and then feel resentful or exhausted? 

Let’s chat boundaries - it is time to draw your line in the sand. What will you, and will you not, tolerate from yourself and others moving forward? 

Boundaries are a beautiful thing, and vital in building self-esteem and a solid thriving business. When you let clients get away with lingering on calls past the scheduled and agreed upon time, they think it’s fair game. When you say yes to doing one more thing, you show people that they can dump their stuff on you. 

When you apologize for having office hours; especially when you work from home, you are treating your business like a hobby. Of course, you get to work when you want, however, having a standard practice of saying no when it is not convenient for you, actually benefits your business. Why? Because when you say yes, you mean yes, and that means you will show up as your best self, ready to serve, and it will be a win-win for you and your client.

You are a powerhouse woman who is worthy of everything you desire, and that includes a thriving successful abundant business and lifestyle. When you implement your boundaries, you boost your trust in yourself, and your confidence factor goes way up. 

Christy Primmer, Trauma counselor turned success mentor is teaching ambitious women how to stand in their fierce feminine power becoming confident AF to create the life and business they desire using self-care and law of attraction.

Christy is the President of her company Primetime Consulting Services Inc. which provides services and products that educate and empower women to get back in the driver’s seat of their own lives. Bringing two decades of experience, Christy specializes in mindset and is the queen of inner game transformation.

Author of Confessions of a Self-Care Junkie, Primetime Success, EXPOSED: Diary of a Self-Care Junkie, and host of the Canadian TV show Women Who Lead. Christy has been featured on ABC, NBC, The ListTV, FOX, The CW, Your California Life, Bloom TV, The CONNECT Network, in Thrive Global, Yahoo! Finance, Authority magazine and on numerous podcasts.

Find Christy HERE!